Basics of Behavioral Economics

About This Webinar

Behavioral economics combines insights from psychology and economics to explain why real people often make decisions that differ from the perfectly rational model. This webinar introduces ideas such as loss aversion, framing, choice architecture, and nudges in a practical, accessible way.

You’ll look at how seemingly small changes in context can influence choices made by customers, colleagues, and teams, and how understanding those patterns can help you design clearer options and make more deliberate decisions yourself.