The 6 Elements of Persuasion

About This Webinar

Robert Cialdini’s six principles of influence explain why people are more likely to say yes in certain situations. This webinar introduces Reciprocity, Commitment and Consistency, Liking, Scarcity, Authority, and Social Proof, with an emphasis on using them ethically rather than manipulatively.

You’ll look at how these principles appear in everyday professional communication, presentations, negotiations, and decision-making, and how recognizing them can make you both a more effective communicator and a more critical listener.

• Reciprocity
• Commitment and Consistency
• Liking
• Scarcity
• Authority
• Social Proof

For broader work on influence and audience impact, see Presentation & Speaking Skills.